Why are analytics important?

• They show us the hard facts of what is working and what isn’t.
• We are able to see what content is creating engagement, new connections and shares.
• Analytics reporting let’s us compare months, campaigns and strategies to one another.
• Analytics reporting can help assist in new content creation.

KiMedia Strategies is now offering Social Media Analytics Reporting and Strategy

Starting at $250/ month

Contact us (813.421.4153 | kim[at]KiMediaStrategies[dot]com) for more information on how analytics reporting may be just the thing your Social Media campaign is missing.

peoadvantage.com

Connect with PEO Advantage: Twitter | Facebook

Managing human resources doesn’t feel like work with PEO Advantage.

PEO Advantage knows that your employees are your greatest asset. We also understand how challenging managing human resources is when you’re trying to run a profitable business. Finding the right PEO and employee leasing solutions is easy with PEO Advantage.

Finding the right employee leasing solutions is our business.

You can count on us for performance-driven, affordable employee leasing solutions that save you time, money and headaches. PEO Advantage makes it easy—we do all the work to provide you with the facts you need to feel confident you’re making the best possible choice. We go beyond your basic requirements of today to find you employee leasing solutions that’ll change, evolve and help you realize your plans for the future.

PEO Advantage is different. While other PEO brokers focus on commissions, everything we do is focused around your unique needs and goals. Our 98% retention rate is proof that we value and work to build long-lasting partnerships that continually produce positive results.

Thanks to our solid industry partnerships, we pass our volume discounts directly on to you. Plus, we’re always looking for ways to reduce your risk associated with managing human resources, such as taking proactive measures to minimize workers comp claims abuse.

Look to the experts in employee leasing solutions and everything related to managing human resources. Call PEO Advantage at 877-636-9525 or contact us today.

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Connect with HR Shield: Twitter | Facebook | Pinterest | Tumblr

Who says human resources administration has to be overwhelming?

As a business owner, you need to invest every ounce of physical, mental and emotional energy you have into staying ahead of the competition and growing your bottom line. Even with an HR Manager on staff, human resources administration can cripple an organization. The expert team at HR Shield provides the perfect alternative to outsourced HR services.

Get personnel management systems with a personal touch, plus HR management best practices.

Whether you’re focused on reducing employee turnover, you could use a few job interview tips to make sure you’re hiring top talent, you need to understand any special considerations when hiring a 1099 employee or you’re trying to protect your organization from costly job discrimination lawsuits, there’s an HR Shield membership plan that’s just right for you. For starters, you get instant access to an extensive online library of forms, templates and training tools on everything from job interview tips to performance reviews and compliance. When you need more one-on-one support, a quick call to your HR Advisor is all it takes to tap into our team of licensed experts—each with a minimum of ten years HR experience coupled with extensive business expertise in companies of all shapes and sizes.

Need help with specific employee situations? Looking for someone to manage unemployment claims or mediation hearings? HR Shield’s expert team is fired up and ready to work for you.

Streamline your human resources administration with HR management best practicesfrom HR Shield. Call and meet your HR Advisor (877) 636-9525, or contact us for more information.

In 2011 we focused on throwing the box away and began thinking like the consumer/ target audience and began seeing targeted results for not only KiMedia Strategies, but for our clients as well. We listened, tracked, monitored, engaged and saw a whole new world.

Can you imagine what the Social Web will see in 2012?

Contact KiMedia Strategies before the end of the year to get a head start on your Social Media campaign for 2012

In the first month of the campaign we hit the social platforms  heavily, cleaning up the pages, tracking, targeting, listening and engaging. We used these platforms to see what the target audience was interested in and have began the process of building a very tight niche of connections. Connections that have become evangelists for Melco’s technology. What’s the best way to see if a product is worth the investment? That’s right, ask around. In the first couple of months it was very rare to see much interaction, but it wasn’t discouraging as we were not only trying to reach out socially, but we were also building up search engine results and links. The goal was to let the digitizing and apparel customization community know that we were not only Online, but available to chat with, ask questions to and find the proper support for whatever their concerns, questions or thoughts might be.

A Few Of The Many Platforms We Are Currently Using

Tumblr

Twitter

Facebook

YouTube

Article Submissions

Niche based forums and Q&A sites

Social Bookmarking

In Four Months What Results Have We Seen?

As stated above, the first two months had very few interactions, but the building process was in full swing. By the third month we started receiving a lot of positive feedback, we tracked different events that Melco reps were at (ISS Long Beach, ISS Orlando etc…) and connected with people that had physically interacted with Melco’s technology. By the fourth month a Tweet inquiring on buying a Melco machine appeared in their timeline, which no matter what actually happens to this inquiry was amazing nonetheless. We also received Tweets about trying new ink samples that may or may not prove to be less expensive and better quality and on Facebook (thanks to Google translator and my 6.5 years of Spanish) I was able to translate a request for pricing and contact information on technology in Puerto Rico.

How Are We Utilizing These Tools?

On Facebook we use the Fanpage in many different ways. We use it to let our fan base know when and where the next event will be and how they can get tickets to check out the latest in apparel customization technology. We use the events feature, post notes for sales, updates and news. We use the questions feature to see exactly who we are connected with, what machine the majority uses and how we can better serve them. We upload pictures and videos to share. The ultimate goal is to always provide each and every person with the knowledge they need to better serve their business. We also connect with Melco users and their Fanpages. We like to see the awesome stitch designs and who would have thought that this girl would know what a bobbin is. I know that and a TON more about Melco’s machines and technology because before I could really jump into anything I needed to become familiar with the Brand. Familiar enough to be the Online rep. that lives in a world of Direct to garment printers and commercial embroidery machines, let’s not forget the digitizing software and customization tools. I had to become the one that everyone  connected to Melco knows as @MelcoUSA on Twitter.

Melco’s Twitter account is used in many ways. Currently we are list building, seeking out Melco technology users so we can keep better track of the amazing things they create. Conversations are had, good mornings are said and yes some promotion is done, but the ultimate goal is to build trust and to really find those amazing connections that we can help as well as them help us.

Twitter also allows us to tap into conversations that people are having around the keywords we track or around the Brand. It helps us quickly disperse information such as Holiday hours for technicians. We can free up time that you would be sitting on hold with a simple direct message to a direct number or email address.

Listening and engaging are the two favorite activities on Twitter.

Of course I am not telling you all of our secrets because well, if I told you they wouldn’t be secrets now would they?

So, What does all of this mean?

This means many things.

* Your brand is probably way more glamorous than embroidery machines and direct to garment printers which means it might be easier Online for you than it was for us.

* I stand by what I have said before, any brand can succeed Online as long as you are willing to give it time, be creative and work hard.

* Melco is kicking some serious booty Online and has made themselves available to a whole new group of people.

* Sometimes in order to get ahead you must go back to the beginning as we did when we began the campaign in November. Maybe it’s time for you to clean up your sites and purge your social communities of those that are not beneficial to you or your brand.

* Keep your strategy alive. This is not the end of the road for Melco. There are bigger and better things in store in the coming months Online for the leader in commercial embroidery machines. A lot more awesomeness mixed with even more social goodness (shaken not stirred of course).

You May Be Familiar With Some Of Melco’s Clients

Don’t give up too quickly!

tampa.startupweekend.org

Connect with Startup Weekend Tampa: Twitter | Facebook | Tumblr

Startup Weekend Tampa is an intense 54 hour event where a community of entrepreneurs, startup enthusiasts, developers, designers, marketing gurus and anyone interested in building a business come together over the course of a weekend to share ideas, form teams, and launch a startup.

No Talk, All Action.

Launch a Startup in 54 hours.

Visit tampa.startupweekend.org for more information on how you can participate in launching a business in 54 hours.

General Sarge was created and is updated daily by a good friend (Dr. Rus)who I surprisingly enough have gotten to know through Twitter. The site is a daily picture site with a twist. What started as a gift has turned into a way for one family to cope and pass the time while their son(s) are away training in the United States Army and Reserves. It’s a selfless act that many of us wouldn’t dare think of doing.

Visit General Sarge’s main website and follow him on his journey, tell him I sent you.

Who can help you with all of this?

If your first reaction is your 17 year old niece, please reconsider.

Do you need a Social Media Strategist or a Social Media Manager?

If you need:

* A plan of attack

* Help getting started

* Consulting/mentoring

* Constant reviewing of all Social Media efforts

* Your Brand/business to stay on top of all new Social Media trends

* Research

* To always be looking to the future

Then you need a Social Media Strategist

If you need:

* A consistent stream of updates

* Interaction

* Your platforms to constantly be pushing content

Then you need a Social Media Manager

Why Not Both?

Very good question, you should actually hire/outsource someone that can indeed do both because the most successful Social Media campaigns are the ones that are strategically and uniquely planned and methodically and aggressively implemented.

You need one person or a team of people that can be as passionate about your business Online as you are Offline.

Your first reaction might be to come back to the email a little later and gather all of the needed info. Maybe  you are in a meeting or maybe you aren’t even at the office. Either way there is a huge chance that this email is going to get pushed to the back of your email box and you may even forget about it if you don’t take some sort of action immediately.

You could:

* Keep email status unread as you are more likely to see it

* Respond that you are out of the office and if they could send you a reminder the next day when you are in you will get them everything they need

* Do what you would do if it was a client inquiry

You see, hiring a Social Media Strategist is an awesome thing to do and a great first step down the path to Social Media Success, but your Strategist is unfortunately not as educated in your Brand as you are. Your Strategist will research what it is that you offer, do and/or sell, but there will always come a time when they need some information. Keep the lines of communication open. Respond to emails as soon as you can. Get your Strategist any and all needed items and there will be no stall in your Social Media Campaign.

Your Strategist can only be as committed to your Brand as you are to providing them with what they need.